How to Stand Out by Keeping it Simple

Takeaways:
Point 1: -------- You should be able to clearly explain the following about your company within 10 seconds:
1. Who you are
2. What you do
3. Why you're different
4. Why they should care


Point 2: -------- So remember two things on your journey from me, too to hell, yeah: First, it's unlikely that anybody will want to use your product unless they understand what it does--and simple language is the best way to get them there. Second, words can deliver you both to and from evil. Kick-ass iterations keep our economy moving forward, but they never imitate. Rather, they emulate, taking the best of the past and present to show us a better future.

Point 3: --------

DON'T WORRY ABOUT YOUR COMPETITION, LET THEM WORRY ABOUT YOU

MAKE IT BETTER THEY WILL COME. HAVE A GREAT DAY ON PURPOSE!